We live in a world where the most valuable thing you own is your own attention.
So, when you are sending out your important company updates or telling people about the upcoming Christmas party, how do you do this in the most effective manner? How do you ensure your message is getting through?
In the current climate we are now more likely to be borrowers than savers. We spend more, borrow more and save less. This macro trend is not just affecting the young or low paid. It is now stretching across the whole population.